Jewellery that represents a positive way of life

The Bija collection

Necklaces

Rings

Earrings

Bracelets

Ethical Amulets; from source to message to purpose

The philosophy of Boodi jewellery is that goodness comes from good things, as such all materials are derived from positive sources; the metals are recycled, given new life by harnessing ancient design; each gemstone is ethically sourced and fully traceable.

Know More

Animal Welfare

In the Boodi philosophy all life should be treated with respect and animals should run wild, swim far and fly freely, like the human spirit.

A selection of pieces in the BIJA collection are linked to animal welfare charities. 5% of profits will be donated to them with each purchase of these items.