Jewellery that represents a positive way of life

The Bija collection





Mindful Jewellery; from source to message to purpose

The philosophy of Boodi jewellery is that goodness comes from good things, as such all materials are derived from positive sources; the metals are recycled, given new life by harnessing ancient design; each gemstone is ethically sourced and fully traceable.

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Animal Welfare

In the Boodi philosophy all life should be treated with respect and animals should run wild, swim far and fly freely, like the human spirit.

A selection of pieces in the BIJA collection are linked to animal welfare charities. 10% of sales will be donated to them with each purchase of these items.