Boodi is an artisanal jewellery brand founded by London based, ethical jewellery designer Sarah Marafie. Born and raised in the Middle East, her Kuwaiti background and love of traipsing markets with her English mother for old, tarnished Arabic ornaments, jewels and rugs has had a strong influence on her. Home was an Aladdin’s cave of treasures, on display and in cupboards. Rummaging through these finds, as well as her mothers jewellery box, grew into a fascination for discovering objects, treasures and trinkets, fantasising on tales of their journey.
Imbued with the spirit of unearthed primeval hoards, Boodi jewellery encapsulates the symbols of civilisations passed. Sarah brings together her fascination with ancient cultures and an ethos of positivity. Exotic amulets hold spiritual messages; the elements are revered; animals represent freedom, the future, and what we might be if only we could be so bold.
Symbolism plays a vital role in the Boodi concept. In Sarah’s jewellery, her symbolism represents love and compassion, intuition and will power, freedom and adventure.
Sarah believes the things you use, wear and consume have a form of presence and effect in your life, therefore it is important that each piece of jewellery comes from a place of peace and positive intention.
Growing organically in her London garden shed, Sarah’s own designs are hand carved and cast, or hand made from recycled silver. Using recycled metals prevents unnecessary mining from taking place, which can be harmful to the environment. Her popular coin collection is created using old currency. Sourcing only coins that depict animals or nature, Sarah repurposes them into wearable pendants. Any gemstones used are ethically sourced from mines where working conditions for the miners are as safe and environmentally friendly as possible, with no child labour.
From the source, to the message, to the purpose, Boodi is more than a collection of jewellery; it represents a mindful way of living.
Sarah has a deep love for animals and their welfare, which started as a child at home, rescuing stray cats and dogs in Kuwait and throughout her life, alongside her mother. When asked at school, what she would be when she grew up, Sarah would answer, “Someone who cares for animals.” Animal welfare is an important factor in the Boodi purpose.
Animals loom large in all ancient cultures. In Boodi’s collections animals convey freedom, compassion, new life and protection. 5% of all Boodi profits are donated to Animal Equality UK.
In the Boodi philosophy all life should be treated with respect, and animals should run wild, swim far and fly freely, like the human spirit.