Ethical jewellery designer


Boodi is an artisanal jewellery brand founded by London based, ethical jewellery designer Sarah Marafie. Born and raised in the Middle East her Kuwaiti background and love of traipsing markets with her English mother for old, tarnished Arabic ornaments, jewels and rugs has had a strong influence on her. Home was an Aladdin’s cave of treasures, on display and in cupboards. Rummaging through these finds, as well as her mothers jewellery box, grew into a fascination for discovering objects, treasures and trinkets, fantasising on tales of their journey.


Imbued with the spirit of unearthed primeval hoards, Boodi jewellery encapsulates the symbols of civilizations passed. Sarah brings together her fascination with ancient cultures and an ethos of positivity. Exotic amulets hold spiritual messages; the elements are revered; animals represent freedom, the future, and what we might be if only we could be so bold.

Growing organically in Boodi’s London studio, each of Sarah Marafie’s designs are hand carved from wax and cast in recycled silver and gold. In the designs, delicate sapphires and citrines blossom on fruitful trees and bring accents of vibrant life to sparkling sun rays, or the carved landscape of mountain peaks with animals running free. Symbolism plays a vital role in the Boodi concept. In Sarah’s jewellery, symbolism represents love and compassion, will power and mindfulness, freedom and adventure.


The philosophy of the brand is that goodness comes from good things, as such all materials are derived from positive sources.

 Sarah believes the things you use, wear, eat and consume have some form of presence and effect in your life, so therefore it is important that each piece of jewellery is positively charged and comes from a place of peace and positive intention. The metals are recycled from scraps so that no unnecessary mining has taken place which can be harmful to the environment. Each gemstone is sourced from mines where working conditions for the miners are as safe and environmentally friendly as possible, with no child labour.

Sarah works closely with her suppliers to maintain an ethical and sustainable brand and her suppliers work closely with the gemstone miners.

From the source, to the message, to the purpose, Boodi is more than a collection of jewellery; it represents a positive way of life.


Sarah has a deep love for animals and their welfare, which started as a child at home, rescuing stray cats and dogs in Kuwait and throughout her life. When asked for the school yearbook, what she would be when she grew up, Sarah would answer, “Someone who cares for animals.” Animal welfare is an important factor in the Boodi purpose.

Animals loom large in all ancient cultures. In the Bija collection, animals convey freedom, compassion, new life and protection. A number of Boodi jewellery pieces are linked to animal welfare charities and 10% of sales are donated to them with each purchase of these items. The charities currently donated to are Animals Asia, Born Free Foundation and Whale and dolphin Conservation. For more information on these charities or which items she donates from, please visit the shop or contact us page.

In the Boodi philosophy all life should be treated with respect, and animals should run wild, swim far and fly freely, like the human spirit.

Ethical jewellery Designer

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